Privacy policy

Who we are

Redpen is operated by Redpen Software Ltd, a company registered in Northern Ireland (company no. NI744834), with its registered office at 62 Taylorstown Road, Toomebridge, Antrim, BT41 3RW. For anything in this policy, contact hello@redpen.uk.

What we collect and why

When you request access we collect your name, company, email address, phone number if you give one, the kind of work you do, the size of your firm and the message you send. We use it solely to respond to your request and, where it leads to you using Redpen, to set up and administer your account. The lawful basis is our legitimate interest in responding to people who contact us.

Where it goes

Requests are delivered to us by email and stored in our mailbox. We do not sell your details, and we do not share them with third parties for marketing, apart from the ad measurement described under Cookies & analytics, which only applies if you accepted. This website is hosted on infrastructure that may process technical request data (IP address, user agent) in server logs for security and reliability, and the form is protected against automated abuse.

Cookies & analytics

Visit counts without cookies. We use Vercel Web Analytics to count visits, the pages people read and the sites that sent them. It sets no cookies and stores nothing on your device, and it does not identify you or follow you across other sites, so it runs for every visitor. We see totals only.

Cookies for site analytics and advertising, only if you accept. The cookie banner asks for these two purposes together. The tools we use for them are listed here, and we update this list before adding another tool for the same purposes. A new purpose would mean asking you again.

Today that means the LinkedIn Insight Tag and the Meta Pixel. We advertise Redpen on LinkedIn and Facebook, and these show us how people who came from those sites use this one, which ads bring people here, and let us show our ads again to people who have visited. They set cookies and send LinkedIn and Meta details of your visit, such as the pages you view, your browser and your IP address, and whether you sent a request. LinkedIn and Meta may match this to your account with them. We see only totals and audiences, never who you are.

If you press Reject, or do nothing, none of these load and the site works exactly the same. You can change your mind at any time through Cookie settings at the foot of every page.

We also remember your choice in your browser, and the ad link you arrived from for the length of your visit, so that a request you send tells us which ad (if any) brought you. Neither is shared with anyone.

If you accepted, a request you send also carries the click reference LinkedIn or Meta set when you came from one of our ads. If that request goes on to a demo or an account, we may tell LinkedIn or Meta so, using that reference and your email address in hashed form (scrambled one way, so it can be matched but not read), to learn which ads reach firms that find Redpen useful. They get nothing else from your request, and we never do this for people who did not accept.

LinkedIn's and Meta's own use of this data is covered by their privacy policies at linkedin.com/legal/privacy-policy and facebook.com/privacy/policy.

Your rights

Under UK GDPR you can ask us for a copy of the personal data we hold about you, ask us to correct it or delete it, and object to our processing of it. Email hello@redpen.uk and we will respond within one month. You can also complain to the Information Commissioner's Office (ico.org.uk).